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Digital Marketing & Advertising
101

Tools, tips, & tricks to increase reach, maximize budget. and hit your target!

Digital Marketing and Advertising Tips

Social Media Gaffes That Could Sink Your Organization
How many of these social media gaffes is your organization guilty of?  - Christina Mason
​How to Build a Great Online Student Recruitment Strategy
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The what, who, how, and when of recruiting students online - Chris Grant ​

Subject Line Spam Trigger Words
Avoid using spam trigger words - Amanda MacArthur 

​Where, What, How and When to Post
Learn the logistics of posting. - Bob Hutchins
August 4, 2017

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December 11, 2015


​​June 28, 2015


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​May 15, 2015

​Creating a Landing Page that Maximize Conversions
The goal, theme, and musts for a successful landing page. - Brian MasseyJun


​May 3, 2015

Tempted To Use Instagram Bots? Don't Be. Here's What Happens...

Check out the ways to grow a social media following. - Bob Hutchins

​March 3, 2015

Guidelines for Selling Faith-Based Travel
If you want to sell travel to faith-based groups, you can’t be afraid to talk about God. And you’d better be sincere.
-Marilee Crocker


​February 15, 2015

6 Apps Non-Profits Need to Know
Apps that can increase productivity, keep you organized, and keep your organization legally compliant AND...they are FREE!  - Austin Wilkerson


​October 14, 2014

4 Social Media Myths

Think you know your social media marketing? Double-check your knowledge against a new infographic from AOL Platforms that evaluates real, hard data from marketing analytics platform, Convertro.  The new infographic covers four key social media marketing myths that have tripped up advertising rookies and old-timers alike.                         - Bob Hutchins: Buzz Plant
September 25, 2014​

Publishers Guide to Your Best Audience

An easy "at a glance" guide to choosing our best digital advertising channels and Faith-Driven consumer audience you can trust to respond to your book (fiction and non-fiction), Bible, study material, music, and video campaigns.      - Melissa Duncan: Mission Ad Group  
September 24, 2014
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6 Tips for Writing Email Subject Lines That Engage and Electrify

The subject line is to email    ...what the envelope is to direct mail    ...what the headline is to an article   ...what the title is to a book.     If they are good, they get read.   If they are bad, they get discarded.  - Ron Forseth: Outreach            
July 16, 2014
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